For Risk Profiling and Asset Allocation, we use our proprietary algorithms developed
inhouse. These algorithms attempt to combine the best of industry practices with
sound common sense.
Risk profiling is almost always done empirically by financial advisors and portfolio
managers. We use similar heuristics that are commonly used industry-wide, to come
up with the risk profiles of users, namely – age, liquidity constraints, financial
status, mental make-up, unique circumstances, etc.